CRM refers to the tools and systems that allow you to perform the best customer relationship management across your operations and company. It collects, segments and stores data and is accessible only to authorised personnel. This data then produces automated algorithms. They track purchasing habits, store contact details, send marketing emails, offers and more.
Even better, it covers more than just sales. There's potential for enhanced digital marketing, internal team-work and analytics. You can cut the costs usually spent on updating customer profiles and invoices. CRM takes care of all of that for you!
So CRM can cover an expansive number of work sectors, but let’s narrow it down into three main categories:
- Analytical CRM – this system captures the client-related information for your business needs. It then stores, handles, isolates and adapts it. It covers everything from Sales Data, to Financial and Marketing Data. Giving you access to purchasing history, financial assessments, competitor analysis and more. It's one of the most effective ways to capture demographics and produce reports on customer behaviour.
- Operational CRM – this is a centralised system for Marketing, Sales and Customer Service functions. It produces leads and converts them into contacts for your records. It also automates everyday tasks like sending emails and feedback surveys. This makes it a crucial tool for tailoring a customer's journey, helping them reach a product, service or staff member.
- Collaborative CRM – this is particularly useful for B2B systems. It allows you to arrange assets and contact between your organisations and external stakeholders. Hence, it's a crucial tool for centralising all your teamwork into one interface. With it, you can oversee various projects at once, and log targets and plans for your team members.
Check out these articles on Analytical
systems if you want to learn more in-depth. The requirements and size of your business will determine the system you need. Whatever you choose it can be integrated with Invatechs existing software! This includes our payroll and transportation services...but more on that later. The goal of any CRM system is simple: to make your business the most optimal it can be. With that in mind, let’s take a look at some of the top benefits that come when you install a CRM today.